HOLY TOMATOES GUYS. This frickin girl. What a gem.
This morning Midnight, Friday the 13th, Beyoncé released her 5th album–self-titled–BY SURPRISE. She was just like, “Hey, guys! Sup? Oh, me? Nothing, here’s just a FREAKING BRAND NEW ALBUM THAT I TOTALLY ACCIDENTALLY-ON-PURPOSE FORGOT TO MENTION OR PROMOTE OR ANYTHING OH YEAH AND HERE ARE ALSO FOURTEEN MUSIC VIDEO TEASERS FOR EACH SONG ON THE ALBUM TOO BECAUSE YOU KNOW IT’S WHATEVER. MERRY EARLY FREAKING CHRISTMAS.”
…wait, what? That’s right. Not only does Beyoncé look FAB at 32 (and a mother to Blue Ivy no less) but she pulls this one out of her famous, shapely, moneymaking hat. Yes, her hat. What did you think I was going to say?
It’s a stroke of marketing genius. Instead of going the usual route of months of anticipation and milking all she could out of promotional ads, she just drops the bomb and starts a social media frenzy. Seriously. All hell broke loose. It generated 1.2 million tweets in 12 hours (the math’s not very hard in this one, people) and beat even Sharknado in social media buzz. WHADDUP, GIRL.
That’s it guys. I’m done. I’m just going to quit school (conveniently in the middle of finals week) and become a full-time goddess. Okay? Okay.
P.S. Check out all the snippets promoting her “visual album” on her youtube page. I watched all 14 in a row. #noshame