Beyoncé Is A Genius Marketer And Also A Babe

yay Beyoncé

Beyoncé’s surprise new visual album

HOLY TOMATOES GUYS. This frickin girl. What a gem. This morning Midnight, Friday the 13th, Beyoncé released her 5th album–self-titled–BY SURPRISE. She was just like, “Hey, guys! Sup? Oh, me? Nothing, here’s just a FREAKING BRAND NEW ALBUM THAT I TOTALLY ACCIDENTALLY-ON-PURPOSE FORGOT TO MENTION OR PROMOTE OR ANYTHING OH YEAH AND HERE ARE ALSO FOURTEEN MUSIC VIDEO TEASERS FOR EACH SONG ON THE ALBUM TOO BECAUSE YOU KNOW IT’S WHATEVER. MERRY EARLY FREAKING CHRISTMAS.”

…wait, what? That’s right. Not only does Beyoncé look FAB at 32 (and a mother to Blue Ivy no less) but she pulls this one out of her famous, shapely, moneymaking hat. Yes, her hat. What did you think I was going to say?

It’s a stroke of marketing genius. Instead of going the usual route of months of anticipation and milking all she could out of promotional ads, she just drops the bomb and starts a social media frenzy. Seriously. All hell broke loose. It generated 1.2 million tweets in 12 hours (the math’s not very hard in this one, people) and beat even Sharknado in social media buzz. WHADDUP, GIRL.

That’s it guys. I’m done. I’m just going to quit school (conveniently in the middle of finals week) and become a full-time goddess. Okay? Okay.

P.S. Check out all the snippets promoting her “visual album” on her youtube page. I watched all 14 in a row. #noshame

Comments

  1. Mia, When I heard about this I couldn’t help but think the same thing. It was genius to release the album with no PR, which in doing so, generated more PR than it probably would have otherwise. Whether this idea was Beyonce’s or one of her staff members’ it was a stroke of pure genius.

  2. To be fair, this idea is not new. David Bowie did this in January, and My Bloody Valentine did it in February. But it’s good to see more anti-marketing going on in the music industry.

  3. I think this was a really great strategy/ My question is, what do you think about the visual aspect of the album? Do you think its a smart marketing strategy that will pay off?

    • Yes. For sure. It’s a novel idea for one, and so far everything she’s released has been top-notch. I can’t even begin to imagine how much work she’s put into it. It’s different, it’s appealing, and it’ll definitely pay off in all the $$$ she’s cashing in right now,

  4. Also, you might find it interesting that Beyonce was at a Wal-Mart near my house before one of her concerts the other night. She bought her album and then handed out $50 gift cards to like 700 people.

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