Earlier, I referenced Tumblr as a great possible social media outlet for companies to promote their brand and message. Jeni’s Splendid Ice Creams has gone above and beyond.
They’ve used it to establish their brand voice and post much more in-depth about the craft and creativity that goes into their ice cream. And IT LOOKS GOOD. (I’ve got my eye on you, Black Coffee. oh baby.) Everything from updates about company lunches, new merch releases, to snapshots of what’s going on in the kitchen–all in gorgeous full-size pictures. I found them through Tumblr’s featured blog list (the holy grail of Tumblr, basically) and already love what they’re about even though I’ve never tried their stuff. That’s how good their posts are. (Although if anyone’s looking for a Valentine’s Day present, they deliver in all states and ship right to your door. Hint.)
Check it. They’ve got a good thing goin’ on.