Ah, followers. The greatest success metric of Twitter that can never quite be fully met. Everyone always wants more followers and often resort to shortcuts (black-hat twitter, anyone?) that only end in gaining followers that don’t interact or, even worse, unfollow you shortly thereafter (gasp). The nerve. So I, dear ones, as a certified twitter expert have taken it upon myself to give a few pointers on how to gain legitimate followers–“sticky followers,” as I like to say. You’re welcome, Merry Christmas, Happy Kwanzaa.
The main thing to keep in mind is the age-old concept of quality over quantity. While a bigger following on twitter does say more about the strength/quality of your profile, it all starts with a solid base. Once you’ve found your twitter niche and are consistently tweeting about whatever banal-yet-appealing subject that is dear to your heart, you’ll start to grow a following of people who appreciate your content enough to commit to receiving your refreshing little gems every day. Got it? Great.
Next, onto some finer-tuned caveats. If you try to buy followers or simply mass-follow a bunch of people in the hopes that they actually follow through (get it? FOLLOW through? haaaaaha) on the #teamfollowback promised in their twitter bio, you will be sorely disappointed. Alas, my friends, you will only end up with a skewed follower-to-following ratio, an empty interactions page, and an even emptier heart.
Instead, try following only people who have similar interests. Use twitter to network with friends from school, home, and events you attend. Or just take a gamble with random people whose vibes you really like. Use a rhyme and a reason and then do your part to follow up by being a person worth following back. Don’t simply expect someone to return the favor because you followed them first; if your tweets simply become clutter or background noise on a person’s twitterfeed, you’re doing yourself more harm than good.
It’s important to note here that what some people consider “clutter” might be another person’s passion. It can be very relative. One man’s trash, another man’s treasure. For example, I studiously unfollow people who solely tweet about sports or politics. And in turn, I have driven away many a follower with my linked tumblr queue and vague lower-case alternative song lyrics posted at off hours of the night. To each his own.
Anyways, back on track. Once you’ve gotten your tweets and your base group and you’re strategically following people who you actually have interest in interacting with, just keep it up. The quality will do its part here; as you get retweeted more and get other people to check out your account, you will slowly grow that core follower base and expand. And that’s all you have to do! People will begin to recognize you. You will get more followers. …Unless you’re just really bland and vacuous, in which case I can’t really help you out there.
One last word: speaking of your twitter bio, you can use it to immediately influence what people think of your account (and, thus, influence their inclination to follow you). Write something cutesy or witty in your bio. Upload an attractive picture of your face. Even the ubiquitous mirror selfie is preferable to the default anonymous egg avatar. The sky’s the limit! You’re differentiating yourself, so do anything you can to set yourself apart. Being professional is important, but don’t feel confined to just being safe and formal on twitter. Break out your sassy side. Make awkward puns. But most of all, have fun and remember that I love you conditionally.
P.S. follow me on twitter for a guaranteed good clean fun time: @ACaucasianAsian